Privacy policy

I. GENERAL INFORMATION

The confidentiality of your personal data is one of the main concerns of ALIRA (SC. Datini de Vin SRL) as a data operator.
This document is intended to inform you about the processing of your personal data, in the context of using the website www.alira.ro. (the “Site”)

II. CATEGORIES OF PERSONAL DATA PROCESSED

II.1. If you are a customer of the Website, alira.ro will process your personal data, such as name and surname, telephone, e-mail address, billing address, delivery address, data related to how you use the Site, for example your behavior/preferences/habits within alira.ro, as well as any other categories of data that you provide directly in the context of creating user account, in the context of placing an order through the site or in any other way resulting from the use of the Site.

If you use your Facebook or Google account to create a user account on the Site, alira.ro will process the following public profile data displayed by the respective applications: username, e-mail address.

If you choose to create your user account only before completing the order of a product available on the Site, your email address will be requested and an account will be created automatically. If you do not complete the order, the e-mail address and other data provided will not be stored by alira.ro, and the created account will be deleted automatically.

II.2. If you are a visitor to the Site, it will process your personal data that you provide directly in the context of using the Site, such as data on which you provide in the contact / questions / complaints section, to the extent that you contact us in this way.

III. PURPOSES AND BASIS OF PROCESSING

III.1. If you are a client of the Site,  we process your personal data as follows:

• for carrying out the contractual relationship between you and ALIRA, respectively for taking over, validating, shipping and invoicing the order placed on the Site, informing you about the status of the order, organizing the return of ordered products, etc.

Basis: The processing of your data for this purpose is based on the contract concluded between you and ALIRA, defined in the Terms and Conditions. The provision of your personal data is necessary for the execution of this contract. Refusal to provide data may result in the impossibility of continuing the contractual relations between you and ALIRA.

• for the fulfillment of the legal obligations incumbent on ALIRA in the context of the services provided through the Site, including the obligations in fiscal matters, as well as in matters of archiving.

Grounds: The processing of your data for this purpose is necessary based on legal obligations. Providing your data for this purpose is necessary. Refusal to provide data may result in ALIRA being unable to comply with its legal obligations and therefore unable to offer you services through the Site.

• for marketing activities, respectively for the transmission, by means of remote communication means (e-mail, sms) of commercial communications regarding the products and services offered by ALIRA, through the Website.

Grounds: The processing of your data for this purpose is based on your consent, if you choose to provide it. 

You can express your consent to the processing of data for this purpose by checking the appropriate box at the time of account creation, or after account creation, in the My Account Information section. To unsubscribe from receiving such commercial communications, you can use the option at the end of each e-mail/sms containing commercial communications. Additionally, you can unsubscribe by going to the My Account Information section.

The provision of your data for this purpose is voluntary. The refusal to provide consent for the processing of your data for this purpose will not have negative consequences for you.

• for the purpose of carrying out various analyses, reports on the way the Website operates, creating profiles of consumer preferences, mainly in order to improve the experience offered on the Website.

Reasons: The processing of your data for this purpose is based on ALIRA's legitimate interest in permanently improving the customer experience on the Site. Providing your data for this purpose is voluntary. Refusal to provide data for this purpose will not have negative consequences for you.

III.2. If you are a visitor to the Website, ALIRA processes your personal data as follows:

• for marketing activities, respectively for the transmission, by means of remote communication means (e-mail, sms), of commercial communications regarding the products and services offered by ALIRA, through the Website.

Grounds: The processing of your data for this purpose is based on your consent, if you choose to provide it.

You can express your consent for data processing for this purpose by completing and checking the appropriate box in the form for subscribing to the newsletter available on the Site. To unsubscribe from receiving such commercial communications, you can use the option at the end of each e-mail/sms containing commercial communications.

Providing your data for this purpose is voluntary. The refusal to provide consent for the processing of your data for this purpose will not have negative consequences for you.

• to resolve complaints, complaints and to monitor traffic and improve your experience on the Site.

Basis: The processing of your data for this purpose is based on the legitimate interest of ALIRA to ensure the correct functioning of the Site, as well as to permanently improve the experience of the Site's visitors, including by solving various comments, questions or complaints.

Providing your data for this purpose is voluntary. Refusal to provide data for this purpose will not have negative consequences for you.

IV. DURATION FOR WHICH WE PROCESS YOUR DATA

As a principle, ALIRA will process your personal data as much as is necessary to achieve the processing purposes mentioned above.

If you are a customer, we will process your data for the entire duration of the contractual relationship and thereafter according to the legal obligations falling under ALIRA (e.g., in the case of financial-accounting supporting documents for which the retention period provided by law is 10 years from the end of the financial year during which they were drawn up).

If you are a customer and exercise the option to delete your user account, by pressing the Delete account button in the My account information section, ALIRA will interpret this action as your option to unsubscribe from receiving commercial communications via that we keep you informed about the products and services offered through the site. In this regard, if you choose to delete your user account, we will no longer send you such emails and/or SMS. However, we would like to inform you that deleting your account will not automatically delete your personal data. If you want your personal data to stop being processed or if you want the data to be deleted, you can exercise your rights detailed in point VII below.. If you request the deletion of the account, but on that account there is at least one active order, the request to delete the account can only be registered after the delivery of the products and the completion of the last active order.

If you withdraw your consent for data processing for marketing purposes, ALIRA  will stop processing your personal data for this purpose, without affecting the processing carried out by ALIRA based on the consent expressed by you before its withdrawal.

V. DISCLOSURE OF PERSONAL DATA

In order to fulfill the processing purposes, ALIRA may disclose your data to partners, to third parties or entities that support ALIRA in carrying out its activities through the Site (for example, courier companies, IT service providers), or to public authorities central/local, in the following exemplary cases listed:

• for the administration of the Site;
• in situations where this communication would be necessary for awarding prizes or other facilities to the persons concerned, obtained as a result of their participation in various promotional campaigns organized by ALIRA through the Website;
• for maintaining, customizing and improving the Site and the services provided through it;
• to perform data analysis, testing and research, monitor usage and activity trends, develop security features and authenticate users;
• for the transmission of commercial marketing communications, under the conditions and limits provided by law;
• when the disclosure of personal data is provided by law, etc.

VI. TRANSFER OF PERSONAL DATA

The personal data provided to ALIRAt can be transferred outside of Romania, but only to countries in the European Union.

VII. YOUR RIGHTS

Under the conditions provided by the legislation on the processing of personal data, as data subjects, you benefit from the following rights:

• the right to information, respectively the right to receive details regarding the processing activities carried out by ALIRA, as described in this document;
• the right of access to data, respectively the right to obtain confirmation from ALIRA regarding the processing of personal data, as well as details regarding processing activities such as the manner in which the data are processed, the purpose for which the processing is done, the recipients or categories of data recipients, etc;
• the right to rectification, respectively the right to obtain the correction, without justified delay, by ALIRA of inaccurate/unjustified personal data, as well as the completion of incomplete data; The correction/completion will be communicated to each recipient to whom the data were sent, unless this proves impossible or involves disproportionate efforts.
• the right to data deletion, without undue delay, ("the right to be forgotten"), if one of the following reasons applies:
  • they are no longer necessary to fulfill the purposes for which they were collected or processed;
  • if consent is withdrawn and there is no other legal basis for processing;
  • if the data subject objects to the processing and there are no overriding legitimate reasons;
  • if the personal data were processed illegally;
  • if the personal data must be deleted to comply with a legal obligation;
  • personal data were collected in connection with the provision of information society services according to Union law or the internal law under which the operator is subject.

It is possible that, following the data deletion request, ALIRA will anonymize these data (thus depriving them of their personal character) and continue processing them for statistical purposes under these conditions;

• the right to restrict processing to the extent that:
  • the person contests the accuracy of the data, for a period that allows us to verify the correctness of the data;
  • the processing is illegal and the data subject opposes the deletion of personal data, requesting instead the restriction of their use;
  • the operator no longer needs the personal data for the purpose of processing, but the data subject requests them for establishing, exercising or defending a right in court; or
  • the data subject has objected to the processing (other than those for direct marketing), for the time interval in which it is checked whether the legitimate rights of the operator prevail over those of the data subject.
• the right to data portability, namely (i) the right to receive personal data in a structured way, commonly used and in an easy-to-read format, as well as (ii) the right for this data to be transmitted by ALIRAt to another data operator, to the extent that the conditions provided for by law are met;
• the right to opposition – regarding processing activities can be exercised by sending a request as indicated below;
  • at any time, for reasons related to the particular situation in which the data subject finds himself, that the data concerning him be processed on the basis of the legitimate interest of ALIRA or on the basis of the public interest, except in cases where ALIRA can demonstrate that it has legitimate and compelling reasons that justify the processing and that prevail over the interests, rights and freedoms of the data subjects or that the purpose is to ascertain, exercise or defend a right in court;
  • at any time, free of charge and without any justification, that the data concerning her be processed for direct marketing purposes.
• the right not to be subject to an automatic individual decision, respectively the right not to be the subject of a decision taken solely on the basis of automatic processing activities, including the creation of profiles, which produce legal effects that concern the data subject or affect him in similarly to a significant extent;
• the right to address the National Supervisory Authority for the Processing of Personal Data or the competent courts, to the extent you consider necessary.

For any further questions about how personal data is processed and to exercise your rights mentioned above, please contact the email address: [email protected].

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